A recent article in the New York Times states that Millennials (the 80 million Americans born roughly between 1980 and 2000) crave an experience – a “food event” – when dining out.
Jeff Fromm, author of “Marketing to Millennials” says that they are, “the largest and most influential generation of consumers ever” – with spending power in excess of $1.72 trillion.
The foodservice industry is beginning to understand the importance of catering to this lucrative generation – molding offerings and initiatives based on their social, technological and habitual trends.
And it appears those foodservice chains already offering healthy, fresh and local ingredients, high on Millennials’ preference lists, are the ones flourishing with this demographic.
While this generation is all about frugality and convenience, they will splurge on fresh, healthy food choices – and many fast casuals are fitting the bill.
But beyond just menu options, in-store technologies are also establishing connections with this high-tech generation.
By connecting the dining experience to social platforms, mobile applications and digital signage, foodservice chains are making a connection with Millennials – creating a memorable “food experience” that will lead to repeat customers and new business.