The human race is a habitual species.
We tend to gravitate to what’s familiar – supporting the same behaviors; living in the same geographical locations; adhering to the same beliefs.
Essentially we’re change averse. And while remaining in a state of comfort and security might be acceptable in one’s personal life, from a business perspective it could mean the difference between increased growth or decreased sales.
Frederick B. Wilcox once said, “Progress always involves risks. You can’t steal second base and keep your foot on first.”
Evolution in the business world is critical to success in today’s fast-paced technological society. Consumer expectations are high and keeping current with the latest industry trends can often be challenging and costly for QSR’s – especially with competition exploding from fast casual restaurants and even convenience stores.
But simply conducting “business as usual” is no longer an option for longevity.
Additionally, maintaining business relationships based more on history than current need fulfillment can leave you scrambling for your piece of the market as the competition passes you by.
QSR’s need to align themselves with agencies and organizations that understand current industry trends, while continuing to develop new and innovative ideas to meet the increasing demands of the market – ideas such as digital and hybrid menu boards, mobile applications, digital display systems and flexible signage options.
While gravitating away from what’s familiar might seem like a risky proposition, it just might be the only way to achieve progress.