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Krispy Kreme Doughnuts
Given the traffic and tourism that San Francisco’s iconic Fisherman’s Wharf naturally draws throughout the year, Krispy Kreme and franchisee Golden Gate Doughnuts wanted to make a global statement about the Krispy Kreme brand.
Krispy Kreme Doughnuts
Given the traffic and tourism that San Francisco’s iconic Fisherman’s Wharf naturally draws throughout the year, Krispy Kreme and franchisee Golden Gate Doughnuts wanted to make a global statement about the Krispy Kreme brand. The site is located on a high traffic corner, amidst bustling retail and restaurant establishments.
Since the location is visible from two sides, everything - from the exterior design, to the visibility through the windows, to the interior experience - had to be extra special.
A true San Francisco must-see
Studio D developed a comprehensive environmental graphics and communications package that successfully:
Communicates a global Krispy Kreme story, increasing awareness of the many countries in which Krispy Kreme serves up its iconic doughnuts
Allows guests to experience the essence of San Francisco through industrial elements and artistic representations of fun landmarks throughout the city
Elevates the overall perception of the Krispy Kreme brand
The Golden Gate Bridge and so much more
Inside and out, our design package creates an immersive experience throughout the space, including
Exterior signage, communications and graphics
Entry focal point
All interior signage, décor, menu boards, communications and graphics
Millwork graphics with international languages and custom doughnut pattern
Etched counter graphics
Landmark focal elements including an artistic replica of the Golden Gate Bridge and Cityscape illuminated Pop-up Book
Expert fabrication with real-world application
In addition to interior and exterior design, VGS also manufactured all interior signage and graphic elements including:
Millwork cladding (direct-printed veneer) in all areas including full front counter and espresso bar
Marketing graphics within the space
Illuminated signage including large “Doughnuts” sign, “in production” classic sign
Production process flag signs depicting which stage of the doughnut process you are viewing
Golden Gate Bridge artistic replica/queue line divider
San Francisco Cityscape illuminated pop-up book
Iconic, Immersive, Exciting
Overall, the vision put forth by Krispy Kreme and Golden Gate Doughnuts came to life in a spectacular representation of the brand, and San Francisco, alike. Initial customer feedback is extremely positive on the look and feel of the store and has generated excitement in an already busy section of the city.