Our client was looking to build a new C-store brand in the New England Area that would represent “everyone’s favorite corner farmers’ market,” while reflecting the regional charm of New England.
Season's Corner Market
Building a brand with rustic warmth and local charm
Colbea was looking to build a new C-store brand in the New England Area that would represent “everyone’s favorite corner farmers’ market.” The market needed to provide a clean, warm environment that inspires a sense of safety and accessibility, while reflecting the culture of New England.
In addition to the name and positioning of the store/brand, exterior and interior graphics and décor were needed as well.
The store's name and logo reflect the glory of the New England change of seasons
From the name of the store and logo, down to the paint colors, materials used and metal ceiling sculpture, VGS and Studio D designed, manufactured and installed the entire project.
The exterior of the store is comprised of stone, stucco and wood with a large color logo, to help differentiate the brand of Seasons Market from the gas station. The rustic warmth and New England charm continues inside with a portico featuring a curved slate/stone entryway floor; a dimensional, metallic hanging sculpture - based on the icons from the store’s logo - hangs above the entryway. Cooler case ID features LED strip lighting, while the coffee area showcases new signage and SimplicityTM Digital Menu Boards.