VGS Acquires Posterloid Corporation

Jun 24, 2013

Our company is now one of the strongest menu board, drive-thru and in-store communication systems companies in the United States. Click on the photo or title for more details.

CARLSTADT, NJ – VGS, a leading national signage and visual display products manufacturer, has acquired Posterloid’s business. Posterloid is a leading producer of menu boards and display products for quick serve restaurants, financial services and hospitality locations.

Following an orderly transition over the next several months, Posterloid’s operations in Long Island City, NY will be consolidated into VGS’ 100,000+sq. ft. manufacturing and distribution facility located in Carlstadt, NJ, approximately 15 miles away from Posterloid’s existing facility. This consolidation will significantly expand VGS’ already impressive portfolio of products and services. Together, the two businesses have over 90 years of combined experience in the design, manufacturing and servicing of a broad range of signage and display products and systems to some of the most well-known operations and clients in the U.S.

The acquisition expands VGS’ signage and merchandising systems with the addition of new countertop displays, kiosks and information systems, way-finding programs and much more. VGS’ digital offerings will grow as well. VGS’s SimplicityTM Mobile, a brand new digital menu board app for mobile devices officially launched at the 2013 National Restaurant Association (NRA) Show, will expand to include Posterloid’s full enterprise digital solution.
Posterloid will also add to VGS’ offerings and full-service drive-thru systems, including custom designed drive-thru menu boards, preview boards, wingers and order confirmation systems.

“We are very excited about this acquisition and the synergies between the two businesses. Our combined products and services enhance our current portfolio, creating an extremely well-rounded offering and one stop design, build and install capability for our existing and new Posterloid customers as well,” explained Patrick Benasillo, Vice President of VGS.

Paul Theodore, CEO of VGS, added: “The close proximity of Posterloid’s Long Island City operation to VGS’ location in Carlstadt, NJ and the planning that has gone into the transition will make this consolidation seamless and even more efficient to our combined customers. Posterloid’s core management, design and marketing team will join and strengthen VGS. Marc Cestaro, Posterloid’s President, has been named VGS’ Vice President of Operations and will be responsible for all of VGS’ operations.”

VGS, as a full service manufacturer of next generation signage, also supplies complementary products to support all-digital or hybrid menu board systems such as freestanding and countertop displays, wall and ceiling displays and station identification.

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