A 15+ year craft beer brand, acquired by an entrepreneurial Fuddruckers franchisee, sought a complete overhaul of the brand, including the name, logo, labeling and packaging, as well as how to bring this new brand to life in their Northern California tap room. 

By focusing on the legacy and pedigree of the original brand, Studio D crafted a brand reinvention that maintains relevance with current enthusiasts, as well as attracts a new craft beer consumer.