Brand Reinvention, Store Design, Prototype Execution, All in One Project...
Corner Bakery hired VGS & its internal design studio, Studio D, to retell the story of the brand. What started as a store design exercise turned into a multifaceted project including a re-brand, marketing language strategy, revised/updated identity and logo (to be seen on Corner Bakery's Website as well), overhaul of architectural store design + decor and more.
The result, VGS delivered a cost effective, ownable package that led to 5 remodels and a flagship new store at the corner of Michigan and Wacker Ave. in historic Downtown Chicago.
VGS produced all interior signage, graphics and decor, as well as specified all interior furnishings, millwork and materials.