The Challenge

The first of its kind in Wyoming, Grasslands Market aims to provide a unique convenience store experience, with much of the design focused on local history and landscape. Along with the traditional c-store food and beverage offerings, Grasslands (built, owned and run by Russell Construction) also features a deli, pizza station and beer cave. They needed a versatile, experienced company to manufacture and install various types of signage and décor elements throughout the store.

Customer Solution

Working from the outside to the inside, VGS manufactured and installed the LED identity signage on the front of the building, as well as category signage throughout the inside of the market. Both the Coffee and Frozen stations feature custom headers with LED wash lighting, while the Beer and Cold Storage categories feature custom signs with LED halo lighting. An illuminated custom sign and 15ft wall mural showcase the unique Ironhorse Deli N’Grill. Recycled whiskey barrels were also used in the design to add local charm to the market.

In addition to signage and décor, two large monitors in the market display menu content using our Simplicity™ Mobile digital menu board solution. This technology allows the user to easily update content, in real time, from a Smartphone or Tablet.

DESIGN: PARAGON SOLUTIONS