Planet Wings + Pizza E Birra

Conceived in 1994 by founders Franco and Paula Fidanza, Planet Wings offers dine-in or home delivery of all their delicious menu items. After many years of success - and organic growth to 25 locations - Planet Wings was looking to take its store-level branding to the next level.

Around the same time, a key piece of real estate became available that would allow Franco and Paula to make another dream come true: the creation of a family-owned, premium casual Italian restaurant.

Studio D refined and enhanced brand communications throughout Planet Wings, including menu boards, murals, packaging, use of stanchion signs, and much more.

Menu board development includes a chalkboard-style menu board, with a spice scale for wings, as well as an embedded digital screen for promos and LTO’s.

This design refresh is part of an ongoing roll-out to all new locations, as well as a retrofit package for existing stores.

In addition to the Planet Wings brand refresh, Studio D also created a brand identity for Pizza e Birra. Representing a modern pizza brand with traditional Italian values. From a new logo and custom fixtures, to new menus - meant to be both durable and sleek - the overall design is minimal and clean, with a touch of boldness in its execution.

What We Did






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