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In preparation for holiday season, iconic FAO Schwarz wanted to partner with several of its key partners to create over the top, immersive shops throughout its Rockefeller Center location.
TAKE A SPIN THROUGH THE NEW SHOPS!!
Immersive, Larger Than Life Fun!
In an effort to elevate key shops, using a multitude of fabrication methodologies, VGS was able to help FAO Schwarz and the incredible brands mentioned below execute amazing new experiences in a short amount of time.
The work helped create a sense of clear space and branding for each of the unique toy companies, and provides a fun experience that FAO customers have come to expect.
On Time, On Budget Execution
For other brands & areas of the store such as the Now Playing shop, Sideshow Collectables, Brio and Steiff, VGS helped by printing fun wallcoverings to frame in the spaces these iconic brands hold within FAO.
Most all of the branded shops took 2-3 weeks to complete, and FAO was very happy with the execution. All the shops were intended to be semi-permanent.
In all cases, VGS fabricated all signage & artwork plus executed the installations, creating a single source solution for FAO to work with its key partners for holiday shop launches.